Protomodernism.

Protomodernism was the beginning of the Modernism and it involved a lot of experimentation with forms and ideas. A concern for Protomodernism was making sure that they had high quality products that they could also mass produce. The Victorian era had a lot of mass production however the quality of their design was quite poor. The Arts and Crafts movement involved a lot of high quality work, however there was no mass production due to the individual craftsmanship. The Protomodernism tried to combine the best qualities of post design periods so that the population could enjoy good quality design.

Josef Hoffman: Was an architect and designer for 50 years who specialized in textiles, furniture, metal and glass work.
Morris Chair-

 

Kubus Chair-



Palais Stoclet-



Modern Day Examples: